Digital Marketing
Digital marketing, also called online marketing, entails the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Consumers today are connected to the web 24/7. Research shows that more than 75% of adults now spend upwards of 6 hours per day consuming digital media, and that doesn't count those whose jobs are internet-dependent.
At Afritek our duty is to assist your business to turn these online consumers into paying customers. Albeit this doesn’t happen overnight, but with our proven strategies we are confident to successfully orchestrate lead generations and sales conversions are guaranteed over time.
Our Digital Marketing portfolio includes the following:
- Social Media Marketing and Management
Social media marketing is an effective advertising strategy to grow leads and engage with both your local and global community. Social media is the perfect tool to increase your online visibility, enabling you to share content and build relationships with new leads and existing customers. Social media is a key component of modern day culture, providing an exciting opportunity to grow your business by reinforcing your brand, services, and products. Therefore, maintaining an active social media presence is a crucial part of your marketing strategy.
Afritek helps you to tap into this exciting pool of effective marketing. Our social media management processes cover analyzing of social media audiences and development of strategies tailored to them. It covers the creating and distributing of content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service and monitoring, measuring and reporting on social media performance and ROI.
Social media provides great money-making opportunities - on the condition that you mange your social channels in an organized and efficient way. Afritek is here to assist you every step of the way. Social media as a promotional tool is invaluable, therefore, maintaining an active social media presence is a crucial part of your marketing strategy.
Social media is also a primary way to build brand personality, surrounding your business with an engaging and communication-driven persona that helps build customer loyalty and familiarity.
Our Digital Marketing team can ensure your social media output is engaging and varied through using graphics, video, blog posts and much more to keep your digital efforts appealing. With skills in creating all types of long and short-form content, interactive content, and targeted content, our social media team can bolster your social media profiles with exciting, engaging, and data-driven touchpoints on such popular sites as Facebook, LinkedIn, Twitter, Instagram and YouTube.
v Search Engine Optimization ( SEO)
SEO is a cost effective way to get organic traffic from search engines, like Google, and increase leads and sales of your product and services online. On-page search engine optimisation focuses on improving site speed, design and content to feature the information that users want.
The search engine optimization facilities we offer include such core services as:
- Organic Search,
- On-page SEO,
- Link Building,
- Keyword Research / Strategy and
- Activity Report.
Your site, blog, or eCommerce business becomes more well-known, resulting in authority in the market, a greater number of visitors, and increased conversion opportunities. We carry out a thorough website analysis to figure out the level of search friendliness of the website and create a plan of action for search optimization of the website. It matters how your website appears across the internet.
It’s important to maintain a consistent representation of your brand and ensure that your website is authoritative and trustworthy. We make your content and website accessible to search engines, for easier indexing and ranking, by optimizing each page on your website for its relevant keywords. We always state that collaboration is key to running successful search engine optimization campaigns.
When it comes to your business, objectives, services and products know one else will be more knowledgeable than you. So, it makes sense that your knowledge and expertise is central to our marketing strategy. We’ll take the time to understand your goals and your audience, combining this with our understanding of SEO best practice to inform our ongoing campaign plan.
- Pay Per Click (PPC) Management
Pay Per Click is a form of paid online advertising that can supply you with instant traffic to your website, making it a perfect marketing tool for your business. Pay Per Click (PPC) advertising provides an instant impact and generate leads and sales for your business by putting your brand at the forefront of your potential customers.
Google Ads is the biggest platform in the marketplace and is mostly synonymous with PPC in the industry. Google's search results pages are extremely crowded and paid ads provide you with immediate visibility. Working with Afritek as your PPC agency avails to you the very best Pay Per Click consultants ensuring the fastest way to obtain clicks, visits and leads for your website.
Our PPC campaign strategies are entirely designed to meet the needs of our clients and their market conditions. We deliver results that help to achieve the business objectives of our clients. We manage each of our clients’ accounts on a daily basis and constantly monitor bid prices and budget to make sure we are maximizing ROI on each penny spent.
Our outstanding PPC results are due to the complex approach which includes a detailed overview of our client's business and aspirations for Pay Per Click advertising, as well as review of all the options and recommending of a prioritized list of paid activities. We also suggest improvements to your landing pages and messaging to make sure we have maximum conversions.
Our Pay Per Click service comprises of budget management, keyword bidding, advert creation, on-going campaign monitoring and reporting. With an agreed monthly budget, our dedicated team can generate PPC results that will transform your business. Our PPC contracts are flexible, so we can start, stop, pause or change your adverts at any time to suit your needs and budget. We Get your adverts shown in the right places, to target the right people.
- Content Creation and Marketing
We specialize in helping clients create content that drives engagement and lands new business. Content is not a selling tool, but rather an attraction tool to new clients and increase awareness of your brand. Behind every successful piece of content is careful planning and a strong strategy, to ensure it meets the requirements of the customers. Our content creation process follows a rigid and religious code of dedication.
Content Marketing builds communities, inspires engagement and increases rankings via creation and sharing of high quality, problem-solving relevant information, aiming to satisfy business objectives. It is an effective way to encourage conversions and its main objective is to build a content strategy which meets the needs of your target audience. It helps you to stand out from the competition and provides a great resource to your customers and is highly shareable. Content Marketing is meant to improve your brand profile and online reputation.
We collaborate with clients to generate new ideas and conduct research into existing types of content within your industry or sector. It helps guide your content marketing, allowing you to fill in the content gaps not covered by your competitors. We conduct thorough research to find out standout topics and niches drawing the most interest and incorporate this into a content marketing plan to move forward with. Our marketing team has the complete backing of our development and design teams.Rest assured this allows us to deliver exceptional content marketing campaigns timeously and effectively, based on the outcome of our research.
- Email Marketing
Email marketing is a type of direct marketing that uses personalized emails to educate your email list about your product or services. It can also be used to convince your email list to take a specific action like making a purchase, booking a demo, signing up for a trial or registering for an event.
Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom email newsletters every month. Our team handles the design, copywriting, and your customer list segmentation while you generate more leads and sales. An effective email marketing campaign helps convert prospects into customers, and turns one-time buyers into repeat customers and raving fans.
Email marketing is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. At Afritek we offer tailored full-service email marketing strategies and implementations that consistently and reliably churns out ROI.Some of our offers include:
- Promotional Emails
Where an email marketing campaign focuses on promoting special offers, new releases, products or services and you brand at large. Promotional emails have a clear call-to-action (CTA). This represents the specific action you want your target market to take. Your business’ sales and marketing rhythm typically determines how often you send this type of marketing email.
- Informational Emails
This includes the sharing of newsletters, new features on products as well as press releases. These could be done weekly or monthly depending on your organization’s marketing activities and budget. When send regularly they help maintain consistent touchpoints with your market.
- Re-engagement Emails
As the name suggests this type of email helps you to reconnect with your customers who may have been inactive for some time.
Engage with us today and enjoy the benefits of email marketing for the cost effective marketing benefits it provides.